Children's Museum of Jordan
The Children's Museum of Jordan (CMJ) is an education and culture nonprofit in Amman, dedicated to hands-on learning for families, students, and educators.
Industry
Education / Culture / Nonprofit
Company Size
60 Employees
Timeline
6 Weeks
How the Children's Museum of Jordan grew online retention 32% with an immersive 3D tour.
The challenge
A content-rich website that couldn't capture the wonder of walking through the museum in person.
CMJ wanted a digital extension of their on-site experience. The existing website delivered essential information but lacked interactive discovery. The challenge was to create a virtual experience that captured the museum's educational spirit and invited families to explore in an immersive, memorable way.
The approach
We embedded a full, guided 3D walkthrough that turns passive visits into interactive exploration.
We integrated a Matterport-powered tour accessible from any device, enhanced with clickable hotspots for featured exhibits and a custom navigation layer so children and parents could explore intuitively. We optimized performance across desktop and mobile and connected the experience to analytics to measure dwell time, click-through, and drop-off.
The Results
CMJ turned static web pages into an interactive playground, lifting user retention 32% and giving educators a new tool for remote learning.
32% increase in user retention after launching the 3D experience
Visitors spent significantly more time exploring the museum digitally
Created an educational tool teachers and parents now use for remote engagement
Positioned CMJ as a digitally-forward museum offering physical and virtual discovery
Accessible from any device, opening the museum to families who can't visit in person
"Children explore our museum online the same way they do in person—curious, clicking into everything. It's become a real teaching tool, not just a website."
Lina Qasem
Museum Director
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