MVMNT
MVMNT is a wellness and fitness tech platform in Amman, Jordan, connecting a growing network of trainers and instructors with people pursuing their wellness goals.
Industry
Wellness / Fitness Tech
Company Size
25 Employees
Timeline
8 Weeks
How MVMNT onboarded 48 instructors with a unified wellness directory.
The challenge
A fast-growing roster of instructors with no system to organize or present them.
Users had to rely on scattered profiles and manual communication. MVMNT needed a centralized hub that could surface instructors by category, style, language, and location—while giving each coach a space to tell their story and highlight their offering.
The approach
We built a sleek, searchable directory that brings every instructor into one place.
We developed a dynamic directory with advanced filtering by coaching type, location, language, gender, and availability, plus custom profile pages with photos, bios, offerings, and CTAs. A responsive design works across every device, and an admin panel lets the MVMNT team manage submissions and update content in real time.
The Results
MVMNT replaced scattered profiles with a unified directory, onboarding 48 instructors in the first phase and giving the team full control to scale on their own.
48 instructors onboarded within the first phase of launch
Eliminated friction for both users and instructors with one unified hub
Strengthened MVMNT's positioning as a trusted platform to find expert coaches
Gave the internal team full control to scale the directory without developer dependency
Made trainer discovery effortless with filtering by style, language, and location
"We went from chasing instructor info across spreadsheets to a directory our members actually love using. Onboarding a new coach now takes minutes."
Omar Khalil
Founder
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