Siniora
Siniora is a leading regional food manufacturer based in Amman, Jordan, serving markets across the Middle East. With thousands of employees, they needed a fairer, data-driven approach to performance reviews and bonus decisions.
Industry
Food Manufacturing / HR Tech
Company Size
1,500 Employees
Timeline
10 Weeks
How Siniora cut bonus-evaluation errors 3.5x with a custom AI self-assessment platform.
The challenge
Manual, subjective reviews led to generic feedback and misaligned bonus decisions across the organization.
Siniora's leadership needed to move beyond manual evaluations and subjective scoring. They wanted every employee to complete structured self-assessments, analyze responses through a performance-aware AI model, and surface high performers while minimizing misclassifications—delivered quickly, securely, and aligned with their existing HR workflows.
The approach
We built a centralized, AI-powered self-assessment platform that evaluates every employee consistently.
We designed an AI self-assessment engine across key performance categories, then layered a smart ranking system that flagged top performers and filtered out weak-signal responses to cut false positives by 3.5x. Role-based dashboards gave HR and managers team-level visibility, all inside a secure internal portal built for Siniora's infrastructure and rolled out company-wide with hands-on onboarding.
The Results
Siniora replaced subjective, manual reviews with an AI-led system that cut bonus-evaluation false positives by 3.5x and earned full company-wide adoption across every department.
3.5x fewer false positives in promotion and bonus eligibility
Full company adoption of the assessment tool across all departments
Greater trust in evaluations, reducing HR bias and improving employee morale
A scalable system now used as the backbone for internal growth and retention
Review cycles shortened from weeks of manual scoring to a structured, self-serve process
"We finally have a performance process people trust. The AI gives us clarity on who's truly excelling, and our managers spend less time second-guessing and more time developing their teams."
Rana Haddad
Head of Human Resources
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